Alberni’s David Michaud named BCHL Marketer of the Year

Alberni Valley Bulldogs President and Governor David Michaud has been named the BCHL’s Marketer of the Year for 2019-20.

Michaud joined the Bulldogs front office last summer after his group Keycorp Sports & Entertainment purchased a majority share of the team. Prior to that, Michaud was the Director of Corporate Partnerships & Player Development for the Penticton Vees from 2015 to 2018.

“I was surprised and very honored to win this award,” said Michaud. “Like most of these awards, it’s really a team effort, especially in a community like Port Alberni. The people associated with the Bulldogs are what makes us go and I couldn’t run the Bulldogs without them. I feel very fortunate to be a part of the BCHL and I’m looking forward to welcoming our fans back into the Dawg Pound.”

On the ice, the Bulldogs enjoyed an 11-point improvement from the 2018-19 season including five more wins.

Head Coach and General Manager Joe Martin, who also joined Alberni Valley in the offseason, knows first-hand how important Michaud and the new ownership group have been to the team.

“Working with David this season has been my pleasure,” said Martin. “I’ve enjoyed the professionalism and dedication he has brought to our team and our city. We’re all looking forward to our growth as a club and he’s a big reason for that.”

Michaud was selected after a poll was conducted with marketers from around the league. The award is based on professionalism, marketing impact on their team and the league, creativity, willingness to work as a team and overall representation of the BCHL.

“David boasts an unwavering passion for the BCHL and his wealth of experience, along with his marketing knowledge, is such a valuable asset to our league,” said Barry Douglas, Vice President, Business Operations and Governor for the Chilliwack Chiefs as well as the Chairman of the BCHL’s Marketing Committee. “David is always one of the first to provide valuable feedback with league marketing initiatives and has recently volunteered his time with the league’s Marketing Committee. There are many award-worthy marketers across the BCHL and I know they join me in congratulating David who is a prime example of what a Marketer of the Year should be.”