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BCHL announces Westland Insurance as presenting sponsor of All-Star Weekend

The BCHL announced today that Westland Insurance has signed on to be the presenting sponsor of the league’s 2025 All-Star Weekend, Jan. 17 and 18 in Salmon Arm, B.C.

The third-annual All-Star Weekend event features a Top Prospects Game, Skills Competition, Alumni & Friends Game and a 3-on-3 All-Star Tournament. In addition, there will be an Outdoor Community Festival, as well as competition featuring the best players from the Vancouver Island Junior Hockey League (VIJHL).

As the presenting sponsor, Westland Insurance will have an elevated presence at all of the weekend’s events.

“We are thrilled to have Westland Insurance as the presenting sponsor of this year’s event,” said BCHL Commissioner Steven Cocker. “All-Star Weekend has gotten bigger and better every year since it’s inception and is now a marquee event on the league’s calendar. With Westland Insurance’s support, we are sure to continue that upward trend.”

In addition to supporting the event, Westland Insurance is also the BCHL’s insurance broker.

“We’re proud to partner with the BCHL as the presenting sponsor of the 2025 All-Star Weekend,” said Cari Watson, Senior Vice President, Marketing & Client Experience at Westland Insurance. “This event highlights the talent and dedication that make hockey a cornerstone of our communities. As the league’s official insurance provider, we’re excited to play a role in supporting the athletes and ensuring a memorable celebration of the sport.”

Click here to view the event schedule.

Click here to buy tickets.