Careers

Corporate Sales Executive – Prince George Spruce Kings

Posted: Sep. 4, 2026

Are you a highly motivated and results-driven sales professional with a passion for sports? The Prince George Spruce Kings, a proud member of the British Columbia Hockey League (BCHL), are seeking a dedicated Corporate Sales Executive to drive our corporate partnership revenue and build strong relationships within the local business community.

This is a fantastic opportunity to be a key player in the success of a storied hockey franchise and connect businesses with our passionate fanbase.

Key Responsibilities

The Corporate Sales Executive will be responsible for the full life cycle of corporate partnerships, from creation to fulfillment and retention. Key duties include:

Partnership Strategy & Creation:
- Develop and design creative and compelling Partnership Packages that offer excellent value and meet the marketing objectives of potential sponsors.
- Understand and manage the complete Inventory Available for corporate partnerships (e.g., in-arena signage, digital assets, promotional nights, community programs).
- Identify and create New Inventory opportunities when market demand or team initiatives require it.
Sales & Revenue Generation:
- Proactively sell Partnership Packages to New Partners by researching, prospecting, and presenting customized proposals to businesses.
- Manage the full sales pipeline from initial contact through negotiation and contract signing.
Relationship Management & Retention:
- Renew existing Partners Packages by maintaining exceptional relationships, conducting post-season reviews, and upselling opportunities.
- Serve as the primary point of contact, ensuring a positive and ongoing partnership experience.

Fulfillment & Administration:
- Fulfill all partnership contract elements accurately and on time, coordinating with other staff and contractors as needed (e.g., signage production, digital content scheduling).
- Monitor accounts receivable and promptly Request payment when overdue to ensure strong cash flow.

Qualifications & Skills

Proven track record in outside sales or corporate sponsorship sales, preferably within the Prince George Community.
Exceptional communication, presentation, and negotiation skills.
Strong organizational skills and attention to detail required for contract fulfillment and inventory management.
Ability to work independently and as part of a small, dynamic team.
Must be comfortable with evening and weekend work, as required by the hockey schedule and corporate events.
Experience in Graphics, Social Media, or Video Editing are considered Assets.

Compensation

The compensation package for this role includes:

Base Salary of $40,000
Commission structure to be negotiated based on experience and overall business target goals.

How to Apply

If you’re ready to bring your sales expertise to the exciting world of BCHL hockey, please submit your resume and cover letter outlining your relevant experience to kanderson@sprucekings.bc.ca with the subject line: Corporate Sales Executive Application.

Business & Marketing Manager – Sherwood Park Crusaders

Posted: June 26, 2026

Department: Business Operations
Position Type: Full-Time, Salary

About the Sherwood Park Crusaders

The Sherwood Park Crusaders are a proud member of the British Columbia Hockey League (BCHL) and one of Western Canada’s premier junior hockey organizations. With a strong tradition of player development, community engagement, and competitive excellence, the Crusaders are committed to delivering an outstanding experience for players, fans, sponsors, and the Sherwood Park community.

As the organization enters an exciting new chapter, we are seeking an energetic, driven, and relationship-focused individual to lead our business operations and help grow the Crusaders brand both inside and outside the arena.

Position Overview

The Business & Marketing Manager will play a key leadership role in the organization’s off-ice operations. This individual will be responsible for managing and growing corporate partnerships, overseeing ticket sales and retention initiatives, and coordinating game-day events and fan engagement activities.

The ideal candidate will have experience in junior hockey, amateur sports, professional sports, or a related industry, with a proven ability to build relationships, generate revenue, and create memorable experiences for fans and partners.

Key Responsibilities

Corporate Partnerships & Sponsorships

Manage and service existing corporate sponsorship accounts.
Identify, prospect, and secure new sponsorship opportunities.
Develop customized partnership proposals and activation plans.
Ensure all sponsorship commitments are fulfilled throughout the season.
Build and maintain strong relationships with local businesses, community leaders, and partners.
Track sponsorship inventory and prepare partnership reports as required.

Ticket Sales & Fan Development

Lead season ticket, group ticket, and premium seating sales initiatives.
Develop and execute ticket sales campaigns to increase attendance and fan engagement.
Manage season ticket holder communication, retention, and renewal programs.
Work with community groups, schools, and local organizations to drive attendance.
Analyze attendance trends and identify opportunities for growth.

Marketing & Communications

Assist in the development and execution of the team’s marketing strategy.
Coordinate promotional campaigns across digital, social media, and traditional platforms.
Support the creation of marketing materials, advertisements, and sponsorship assets.
Help strengthen the Crusaders’ presence within the local community.
Coordinate community appearances and promotional events involving players and staff.

Game Day Operations & Events

Lead the planning and execution of all game-day promotions and fan engagement activities.
Coordinate sponsorship activations and in-arena entertainment.
Oversee game-day staff and volunteers.
Ensure a professional and engaging experience for fans, sponsors, and guests.
Assist with special events, fundraising initiatives, and community programs throughout the season.

Qualifications

Experience in sports business, sponsorship sales, ticketing, marketing, or event management.
Previous experience working in junior hockey, amateur sports, collegiate athletics, professional sports, or a similar environment is strongly preferred.
Demonstrated success in sales, business development, and relationship management.
Strong communication, presentation, and networking skills.
Ability to work independently while managing multiple projects and deadlines.
Highly organized with strong attention to detail.
Proficiency with Microsoft Office and CRM/ticketing platforms is an asset.
Valid driver’s license and reliable transportation.
Willingness to work evenings, weekends, and game days.