The BCHL has announced a three-year partnership extension with Pro Hockey Life to remain the official jersey supplier, servicing the league with premier NHL brand Fanatics uniforms. In addition, the BCHL has also reached an agreement with TRUE Hockey through Pro Hockey Life, making them an official supplier of goalie equipment for the league, along with longtime partner Bauer.
Pro Hockey Life has been the BCHL’s official jersey supplier since the 2023-24 season, while this is the first year the league will partner with TRUE Hockey.
“We are excited to announce the extension of our partnership with Pro Hockey Life and to introduce our new partners at TRUE Hockey,” said BCHL Commissioner Steven Cocker. “Over our nearly three years working with Pro Hockey Life, they have proven to be a fantastic partner, providing high-quality product to our teams, as well as top-notch customer service. We are looking forward to building a similar relationship with TRUE Hockey in the coming years and continuing to enhance our deep-rooted partnership with Bauer.”
Pro Hockey Life has also supported additional BCHL initiatives in recent years, like the league’s annual All-Star Weekend event.
“We are thrilled to extend our partnership with the BCHL,” said Brandon Thomas, Vice President of Team Sales for Pro Hockey Life. “Over the past three seasons, it has been a privilege to work with the league and its member clubs, and we look forward to further strengthening these relationships in the years ahead. An elite league like the BCHL in NHL brand Fanatics uniforms illustrates the shared commitment of a premier image across the league”.
“We’re proud to partner with Pro Hockey Life and the BCHL to support the next generation of elite goaltenders,” said Dave McNally, Executive Vice President & Chief Commercial Officer for TRUE Hockey. “This collaboration brings together industry-leading retail expertise and one of the premier development leagues in hockey, ensuring goalies have access to the best equipment, resources, and support to perform at their highest level. Together, we’re committed to advancing the position and elevating the game.”
Although the BCHL is adding Bauer as an official supplier of the league’s goaltending equipment, they remain the BCHL’s exclusive equipment and stick supplier.
