The BCHL and Reebok-CCM announce five-year partnership

THE BRITISH COLUMBIA HOCKEY LEAGUE AND REEBOK-CCM HOCKEY

ANNOUNCE A FIVE YEAR PARTNERSHIP

Reebok-CCM Hockey becomes Official Equipment Supplier to the BCHL

September 9, 2008– The British Columbia Hockey League (BCHL) and Reebok-CCM Hockey are pleased to announce a new five-year partnership effective as of the upcoming 2008/2009 hockey season.

“On behalf of the British Columbia Hockey League, I’d like to express how thrilled we are to be entering into this partnership with Reebok-CCM Hockey,” BCHL Commissioner John Grisdale said. “I’m certain that our teams will benefit greatly from this relationship and I’m excited that our players will be competing with the finest equipment in the game.”

Under the partnership, Reebok-CCM becomes the Official Equipment Supplier and the Preferred Stick Supplier of the BCHL for the next five years. This commitment showcases a true partnership with the common goal of promoting hockey players through a strong marketing commitment.

“We are thrilled to be associated with this talented group of young players from the BCHL.” said Jamie Coughlin, Vice President, North American Sales of Reebok-CCM. “Beyond the opportunity to have our products showcased in this highly respected league, we share a goal with the BCHL, in our efforts to support these players as they develop their skills and progress their careers.”

The partnership agreement between Reebok-CCM Hockey and the BCHL will assist in funding growth in the league’s player promotion and development programs.

“I see a number of very positive long-term benefits to coming together with such a fantastic corporate partner,” Grisdale says. “It will be exciting to have Reebok-CCM Hockey on board as we continue to grow our league and the game of hockey in British Columbia.”

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Rbk Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League and several NCAA and national teams.